Own a Tide Dry Cleaners

About our Franchising

Welcome and thank you for taking the time to learn more about the franchising opportunities available with Tide Dry Cleaners. Tide Dry Cleaners is a blend of innovation and service that's changing the dry cleaning experience for good. Now is a great time to get in on a ground-floor opportunity with a growing brand! We look forward to hearing from you soon and assisting you in navigating the franchise qualification process.

Our Franchising Team is looking forward to connecting with you soon!

Our Mission: To help our guests be at their best so they're ready to take on the world.

Contact Our Franchising Department to Learn More


Category Leading

  • Tide Dry Cleaners offers innovative, proprietary services like Tide ColorGuard™, Tide SpotLift™, Tide FreshScent™, Tide Back-to-Black™ and Tide Restore™.
  • Tide Dry Cleaners uses only the GreenEarth® Cleaning process for all dry cleaning.
  • A clean, bright look, both inside and out, along with building amenities that provide guests 24/7 access to their garments, quality and convenience.


America's #1
Laundry Detergent

  • An instantly recognizable brand name built upon a foundation of consumer trust and developed with more than 70 years of fabric-care experience.
  • Reach a targeted, refined clientele and work in an upscale environment — all while becoming an active member of the community you serve.


World Class Support

  • Partnership with a management team, whose job is to help you make the most of your investment by providing outstanding start-up and on-going training and support in all areas of the business.
  • Receive exceptional training and support to ensure your guests experience world-class service.
Person signing agreement

Limited Time Incentive Programs

Don't miss out on the opportunity to take advantage of our exciting incentive programs! For a limited time, new franchisees will enjoy a Development Incentive Program complete with lower fees, up to $25,000 in marketing support, and reduced royalties for up to six months.

Also, be sure to ask us about the Tide Cleaners Conversion Incentive Program, where you can take advantage of lower franchisee fees and reduced royalties for six months, to convert existing, non-franchised dry cleaners to Tide Cleaners locations.

Additional details and requirements will be provided during the qualification process. This policy may be changed or terminated at any time at our discretion

Request More Information

Franchise Overview

Minimum Financial Requirements
$1,100,000 Liquid Capital
$2,000,000 Net Worth
Previous franchise or operations experience preferred
Franchise Fee
Development Incentive Program
$20,000 per our Development Incentive Program
$682,100 - $1,586,700 for a Plant Store (the store format that you must use for your first Outlet)*
$159,700 - $635,650 for a Drop Store (the store format that you may use for your second or subsequent Outlet(s))*
$8,800 - $86,500 for a Non-Traditional Store (a store format that we may approve you to use)*

*Lease Model - does not include associated costs for land and building; it does include potential leasehold improvements of $0-$565,000 for a Plant Store, $0-230,500 for a Drop Store, and $0-$4,000 for a Non-Traditional Store.
6.5% of Net Sales (Net Sales = Gross Sales minus taxes, refunds and discounts)
4% (2% National Ad Fund; 2% Local)
Average Unit Size
2,800 to 3,200 sq. ft.

Our Locations Where are we Today?

Franchise Qualification Process

Week 1

Submit Initial Request Form
Initial Call with Franchising Team

Week 2 - 4

Schedule a Tide Cleaners Webinar
Receive Franchise Disclosure Document ("FDD") following the Tide Cleaners Webinar

Week 5 - 6

Submit Request for Consideration
Market Review
Submit Additional Information (Resume, Bio, Financial Statements, Term Sheet, Franchise Business Outline, etc.)

Week 7 - 8

Guest Visit in Cincinnati, Ohio at Tide Cleaners
Operations Approval

Week 9

Franchise Review Board Approval

Week 10 - 13

Sign Franchise Agreements

Week 14

Congratulations! Welcome to the Tide Cleaners Family


What is the next step in getting my Tide Dry Cleaners business started?

Contact Us. This does not obligate you or Tide Dry Cleaners in any way. The information is simply used to determine whether or not owning a Tide Dry Cleaners business may be right for you. Upon receipt and review, a member of our Franchising team will contact you.

What are the financial requirements associated with this franchise opportunity?

Initial Franchise Fee: $20,000 per our Development Incentive Program Investment Range: $682,100 - $1,586,700 for a Plant Store (the store format that you must use for your first outlet)* $159,700 - $607,950 for a Drop Store (the store format that you may use for your second or subsequent Outlet(s))*
$8,800 - $86,500 for a Non-Traditional Store (a store format that we may approve you to use)*
*Lease Model - does not include associated costs for land and building; It does include potential leasehold improvements of $0-$565,000 for a Plant Store, $0-$230,500 a Drop Store, and $0-$4,000 for a Non-Traditional Store.
Financial Requirements: $500,000 Liquid Capital; $1,000,000 Net Worth
Royalties: 6.5% of net sales (Net Sales = Gross Sales minus taxes, refunds and discounts), Marketing Fee: 4% (2% National Ad Fund; 2% Local). Net sales = Gross sales minus taxes, refunds and discounts

What is franchising? How does it work?

Franchising is a way for a business to expand beyond its original owners. The power of franchising is realized through the combination of the contributions from the two participants. The most common form of franchising is a business-format franchise, where the franchisor contributes certain elements including the brand/trademark for the concept, the business system (commonly called the operating system), and initial and ongoing support. The franchisee contribution involves the management skills to run the business day-to-day using the franchisor-provided brand and system, and capital to fund the opening and continued operations of the business. In addition, the franchisee brings a level of desire and interest in having the business succeed that is essential to franchising — and is something the franchisor can't replicate on its own. Your desire to succeed plays a huge role in your ongoing success. Franchisees pay initial franchise fees and then ongoing royalties for access to the format the franchisor has developed and for ongoing enhancements to the system. It's truly an attractive situation for both parties. There is a contract — called the Franchise Agreement — signed by both parties that governs the relationship between the franchisor and franchisee and explains in detail the responsibilities of both sides. The franchisor is required to provide a copy of the Franchise Agreement and this contract will provide a roadmap for the duration of time the agreement is effective.

What qualifications does Tide Dry Cleaners seek in its potential franchisees?

Certain qualities and qualifications are essential to become a Tide Dry Cleaners franchise owner:

-An entrepreneurial spirit and strong desire to succeed
-The ability to motivate and train people
-The ability to manage finances
-The willingness to personally devote full-time and best efforts to the day-to-day operation of the dry cleaning business as an on-premises franchisee
-The willingness to complete a comprehensive training and evaluation program to become proficient in all aspects of running the dry cleaning business
-The ability to meet financial qualifications

What is the availability of sites in my area?

The availability of franchises in specific areas will be discussed during your initial interview. However, as you can appreciate, Tide Dry Cleaners cannot predict which locations will be available when your application and qualification process is complete.

Will Tide Dry Cleaners purchase a piece of property that I own and then sell me the franchise for that location?

Tide Dry Cleaners does not purchase sites for Franchisees. Our Franchisees are responsible for purchasing or leasing an acceptable site for their Tide Dry Cleaners location. We collaborate with our Franchisees to locate and secure the best possible site in their market. We assist our Franchisees in evaluating, designing and constructing great locations.

Will Tide Dry Cleaners assist with lease negotiations?

Tide Dry Cleaners does assist in negotiations to secure an acceptable site for your Tide Dry Cleaners location by providing tools and support based on our extensive experience. Ultimately, it is the responsibility of our Franchisees to lease or purchase an acceptable property.

What is the term of the franchise agreement?

Your franchise agreement will have an initial term of 10 years, plus a 10-year renewal option.

Is there a continuing royalty fee?

The continuing royalty fee is 6.5% of net sales paid weekly through electronic funds transfer.

Is there a continuing advertising fee?

There is a requirement to contribute 4% of the store’s weekly net sales for Marketing (2% Local; 2% National Advertising & Development Fund).

How long does it take to open a Tide Dry Cleaners business?

We hesitate to give time frames due to the number of variables that exist. Usually, a Tide Dry Cleaners business can be opened within four to five months from construction commencement. Many factors influence the time from execution of the Franchise Agreement to groundbreaking. This timeline may vary due to the following factors:

-Finding a suitable location
-Lease negotiations
-Due diligence, zoning and use approvals
-Construction timing
-Arranging financing

Will I receive assistance in finding a location for my Tide Dry Cleaners?

While it is ultimately the responsibility of our Franchisee’s to locate and secure an acceptable location, our team will provide guidance and assistance in the site selection process.

Do I receive training from Tide Dry Cleaners?

Our current training program offers approximately two weeks of hands-on experience in operating a Tide Dry Cleaners location at a training facility/on-the-job/on-site and approximately one week of self-directed computer-based training. We also provide additional training for your management staff and a Tide Dry Cleaners Support Representative will be on your site during its opening.

What type of support will I receive?

The Tide Dry Cleaners team will provide guidance regarding standards, specifications, operating procedures, marketing, purchasing equipment and products. A series of manuals are also provided in a franchise website portal that will assist in the operation of your Tide Dry Cleaners.

Regional activities are important to our continuing education program. This program helps keep franchisees informed on a variety of subjects and provides an opportunity to interact with other franchisees and the Tide Dry Cleaners management team.

Can I open more than one store?

Yes. We encourage those franchisees who are qualified with special skills/systems and proven multi-unit franchise experience to open multiple locations. Based on your application and financial information, you may be eligible to purchase more than one Tide Dry Cleaners franchise up front.

Who do I speak with about international franchise opportunities with Tide Dry Cleaners?

At this time, we are focusing our growth and development in the United States and it may be some time before we consider international expansion. If you would like to be contacted when that opportunity is available, Contact us and a member of our Franchising team will call or email you.